100,000 Subscribers In 30 Days?

by: Willie Crawford
Two years ago, I sat in Joel Christopher's "Master List BuilderSeminar" listening to ideas on how to build my list faster. Theroom was filled with seasoned on-line and off-line marketers. Theyall told us that the money was in the list... something we allknew intuitively.People in the room shared just about every method imaginablefor building a list. They covered what worked, what didn't, and what you definitely should not do. They shared their personalexperiences and the results of their latest list building tests.A few of the speakers had tremendous impact on me. One wasPaul Myers, whom I previously knew primarily from on-line discussion forums. I had also enjoyed several LONG phone callswith him. The other speaker whose message intrigued me was Frank Garon. Frank spoke of buying lists of new subscribers for less than a penny a name. He spoke of something called "co-registration." Terry Dean also validated for me the impact writing good ezine articles can have at that seminar. Frank Garon REVEALED that he and other top marketers regularly joined together and bought batches of tens of thousands....maybe 100,000 names. These names were gathered via on-line formsplaced on high traffic websites. The forms offered more informationon the types of products and services that Frank and his friendsoffered. The websites' visitors checked this box requesting moreinformation, and these names (along with datestamp, IP addressand other relevant information) was passed to the opt-inname purchasers.As I listened to this talk of building a list of 100,000 in a month or less, I wondered, if it's so great, why isn't everyone doingit? The answer that later became clear is that many of the top marketers ARE doing it. It's not their only method of buildinga list, but it's definitely one of their most profitable.The next question that popped into my tiny mind was, "Are these really subscribers or will I be accused of spamming ifI send emails to these people?" These people do actually opt-into receive more information about starting an on-line business.They do physically check a box requesting more informationbe sent to them. That does technically make them opt-ins.Later, my coaches and mentors would share with me manySECRETS. One was that when you have access to one ofthese list, it's all about return on investment. We all knowthat names purchased via co-opt systems are less responsive.They are less responsive because the subscribers don't know you - they don't have a relationship with you.These mentors went on to share that there was a properway to legitimately turn these opt-in "LEADS" into subscribers. The method is very simple. In your first,and every email to them, you remind them that theyrequested more information of this type through an on-lineform. It doesn't hurt to include the date, IP address and email address they subscribed from. Then you go on toshare some fantastic information with them... maybe inthe form of your ezine. In every contact with these purchased names you also include an easy method forthem to unsubscribe.If you provide genuine value, over time, you will build arelationship with many of these leads. Many will unsubscribe, but again - the important metric is return oninvestment. that's what you need to track. If you start outwith 100,000 names but 6 months later that list hasdwindled down to 10,000 or maybe even 1000, what is thelifetime value of those list members remaining? That'sthe question you need to ask. You answer that largelybased upon what you currently earn for each subscriberon your list.Another concept that sank into my head at Joel'sworkshop was the concept of building sub-lists. Theseare lists that are kept separated based upon the source.This allows you to send emails/offers to your lists basedupon list demographics or how they were acquired. I now have many sub-lists. These sub-lists are from articles I written, teleseminars I conducted, interviewsI given, course I've authored, website forms, joint ventures,and co-registration purchases. Each list is generallyset up as an autoresponder that I can send select messagesto. My autoresponder system allows me to send out an unlimited number of both scheduled and unscheduled messages. The primary system I use cost me $19 per month for an unlimited number of autoresponders with an unlimitednumber of messages. I can pre-schedule message for up to 24 months. This fantastic autoresponder deal isavailable through http://ProfitAutomation.com ProfitAutomation.com does have very strict policies on how these autoresponders can be used to prevent spam accusationproblems! There is also a limit on the number of new namesyou can import at a time. For that reason, I recommend thatwhen dealing with co-registration emails you use the autoresponders at: http://Therealsecrets.com/co-reg/I also recommend that with co-registration names you notemail to them too often. I send them a few emails, spacedover several months. In those emails, I provide informationof genuine value... on the topic of building an on-linebusiness AND I invite them to join my regular ezine list. Ineach email, I inform them of how and why they are gettingthe email AND provide a convenient unsubscribe link.Over the years, I've spent many thousands of dollars onco-registration lists. The quality has varied. The best dealI have discovered is through the "Nitro Guys." They can deliver 100,000 names in 30 days. If you want less, theyhave an "auto-ship plan" where they send you 25,000 namesa month. These names are in CVS format which mean youcan import them directly into many list management andautoresponder systems. Some systems, including ProfitAutomation.com, mentioned above, do limit the numberof names you can import at a time... so read the termsof service before signing up.I mentioned the "Nitro Guys. I was attracted to them bythe following intriguing headline:"Ever Wonder How Top Marketers Get Thousands Of Subscribers On Their Lists While Everyone Else Struggles To Just Get A Couple Hundred?" I clicked through to their site to complete the education Ihad started at Joel Christopher's workshop…They taught me all about the system a lot of top marketersuse to build their lists fast. Their service provides me witha great return on investment. That's what keeps me going back. For more on their services visit: http://Therealsecrets.com/co-reg/There are no real magic bullets. I've found the names purchasedthrough co-registration services much less responsive than the names acquired from visitors to my website. However, I have grownto consider opt-in co-registration names to be a vital part of my marketing mix. Maybe you will too? Give it some thought. Andnow… you know one of the secrets to building a mailing list of100,000 in 30 days.